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Labels: artist, Children's Book, Christine Lim Simpson, Illustration, Illustrator, portfolio
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Labels: artist, Children's Book, Christine Lim Simpson, Illustration, Illustrator, portfolio
(Please click on the image to read the article.)Labels: Author, Children's Book, Education, Ken Spillman, Reading

Labels: Aaron Lee, Adeline Foo, Author, Children Books, Children's Book, Christine Lim Simpson, Education, Illustrator, Poet, Public Appearance, Talk, Workshop, Writer
Author Adeline Foo and illustrators Lee Kowling, Christopher Martin, Joshua Chiang and myself were interviewed by Singapore press on Wednesday. The interview was featured on Sunday Times today.Labels: Adeline Foo, artist, book launch, Children Books, Children's Book, Christine Lim Simpson, Illustration, Illustrator, New book, Watercolour
I have been keeping silence for a few months now. I am so thrilled that I can finally let the cat out of the bag!
9.Labels: Adeline Foo, artist, book launch, Children Books, Children's Book, Christine Lim Simpson, Illustration, Illustrator, New book, portfolio, Watercolour
Labels: Illustration, portfolio












Labels: Animal Portrait, Animals, Children Books, Children's Book, Illustration, Realistic, Watercolour
A glimpse of what I am working on now. Here is a small section of a sketch for one of the twelve illustrations. I am hoping to get them finished in watercolour.Labels: Animals, Children Books, Illustration, Pencil Drawing, Sketch










Labels: Children Books, Children's Book, Illustration, Watercolour









Labels: Animal Portrait, Children Books, Children's Book, Illustration, Pencil Drawing, Realistic





Labels: Children Books, Illustration, Watercolour




Labels: Children's Book, Illustration, Watercolour
These pieces were done for Illustration Friday.
Please click on the images individually for enlarged viewing.
Pencil sketch, entitled Small.
The theme for this illustration is Night. 
Please click on the images individually for enlarged viewing.
Labels: Advertisement, Colour Pencil, Illustration

Press ad: "Don't let anything come between you and your best friend."
Press ad: "Spare a thought and help spare a life."
Press ad: "You should show the same consideration to animals in the streets."
Magazine ad: "When the master moved, his best friend was left to find his own shelter."
Magazine ad: "Are you just as qualified in looking after your pet?"
Poster ad: "Puppylove should last forever."
Bus ads: "Every mating season, hundreds of unneutered animals ended on this route." Labels: Animals, Art Direct, Copywriter, Copywriting, Environmental
and the little girl in purple outfit is my daughter, Hannah, when she was a year and a half. The most challenging part of creating the ad was editing the photos of the children digitally with Photoshop. The original pictures were taken with messy background and were unsuitable for use in ads. Because the budget was low and time frame was tight, I decided to make do with them. The result supassed the client's expectation.
This one is lifted out from the booklet for Angsana Resort & Spa at Bangalore, India.
This one is from the booklet for Angsana Resort & Spa at Bintan, Indonesia.
This one from Angsana Resort & Spa in Great Barrier Reef, Australia.
These two pages are from a brochure for Angsana Resort & Spa Maldives Ihuru. Please click on the images individually for enlarged viewing.

A press ad to advertise shredders from Ibico. After the merger, the name "Shredmaster" is now a brandname owned by General Binding Corporation (GBC).


One of the many brochures I have done for Banyan Tree Hotels and Resorts.This one is for Sekitei, a traditional boutique inn in Japan.
Located at : 6-17 Wada-cho,
Atami-shi,
Shizuoka-ken 413-0024,
Japan.
Telephone : 81 (0)557 83 2841
Please click on the image for enlarged viewing.
A beautiful and well-designed corporate brochure for Asia Rattan, an reputable importer and exporter of natural cane and rattan. With over 50 years of business experience, the company is also the inventor of premium quality all weather wicker under the brands "Nasaplas", "Nasatech" and "Nasasupreme".The concept was based upon environmental friendliness, which was one of the unique selling points of their products.
Please click on the image for enlarged viewing.


The team, including myself and Anton Mazor (my mentor, creative director and creator of many renown corporate identities including Pacific Internet and Banyan Tree Resorts), conceived a multi-channel, above and below the line, advertising campaign for this service. Our proposal included a series of press ads, poster ads, bus and train ads, as well as in-store promotions. We also worked with an event company to plan and execute publicity events to promote the service. We also designed the logo.
The sad news was Pacnet's IDD service never got launched. Instead, they went into web-based calling and roaming service and paired up with Skype (one of the best Internet Telephony Company in the world) to provide free communication service via PCs.
Regardless of that, this was one job that I put in a lot of effort and have particularly enjoyed with a great team of people.
Please click on the images individually for enlarged viewing.
2006 is the year of dog. You are born as a pup, if your birth year happened to be between
Family Magazine featured the designs in the month of December. Thanks guys for the publicity. Those of you in Singapore can also catch a glimpse of them on TV, Channel 8, at 8 pm on the 24th January 2006, Tuesday.