IDD 1500

These ads and brochure are part of a campaign to launch IDD 1500, a brand new International Direct Dialing service which was to be provided by Pacific Internet.

The team, including myself and Anton Mazor (my mentor, creative director and creator of many renown corporate identities including Pacific Internet and Banyan Tree Resorts), conceived a multi-channel, above and below the line, advertising campaign for this service. Our proposal included a series of press ads, poster ads, bus and train ads, as well as in-store promotions. We also worked with an event company to plan and execute publicity events to promote the service. We also designed the logo.

The sad news was Pacnet's IDD service never got launched. Instead, they went into web-based calling and roaming service and paired up with Skype (one of the best Internet Telephony Company in the world) to provide free communication service via PCs.

Regardless of that, this was one job that I put in a lot of effort and have particularly enjoyed with a great team of people.

Please click on the images individually for enlarged viewing.